A Special PAS Roundtable
GET THE ATTENTION YOU WANT
FROM RETAIL AND RESTAURANTS
Quick & easy systems to help you penetrate
OTHER CHANNELS that will grow your business!
~ with Ben Salisbury ~
It can be challenging for small wineries to get the kind of attention they desire from their distributors around the country; or if you don’t have a distributor, to effectively target select retail and restaurants that can position your brand.
1) The “lay of the land”, who’s out there supporting distributors and what they do
2) Why is B2B important
3) A couple of case studies and how their businesses have changed.
You’re going to get the benefit of how he and his team at Salisbury Creative Group have developed B2B systems that initiate, nurture, and maintain personal relationships directly with thousands of retail and restaurant customers around the US. You’re going to want to capture his tips on how to effectively supplement your distributors’ activities and direct a much greater impact on your sales.
As Ben leads the next PAS Roundtable he’ll share with you his Email Marketing expertise from 30 years selling wine. His mastery of CRM is directed specifically to small sales teams. “The smaller the winery the more value we bring.”
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About Ben Salisbury
Ben has 30 years experience in the wine & spirits business. He spent 17 of those years as VP of On Premise National Accounts for both Constellation Brands and Ste Michelle Wine Estates. Ben has also worked for two different distributors including Glazer’s. His mission is to help small sales teams “box above their weight class” by leveraging 21st century technology.