May 17, 2016 @ 8:30 am – 12:30 pm
The Lodge at Sonoma Renaissance Resort & Spa
1325 Broadway
Sonoma, CA 95476

“Now that your winery team has done a great job converting visitors to first-time customers and club members – do they have the tools needed to retain customers and increase lifetime loyalty and value? This half-day workshop is ideal for any winery manager responsible for direct to consumer wine sales growth, customer retention activities, wine club management, and events. Sandra Hess, Founder, DTC Wine Workshops, will share the impact of proven case studies in this hands-on workshop.” Colby Smith, Founder CANVAS

In Workshop #2 of the three-part series, Sandra Hess, founder of DTC Wine Workshops will present best practices for leveraging technology and improved processes to create more meaningful conversations in between visits and exceptional in-person experiences. Each attendee will receive a DTC Customer Retention Checklist, review latest case studies and will attend two break out sessions with hands-on exercises.


2016 DTC Workshop Series
Classes unfold in a series or work as stand alone:
May 17th  •  October 5th
8:30am to 12:30pm