Red Brick Cellars, Vintner's Select Cabernet Sauvignon has been our value-priced house brand California Cab since the late 1990's. There have been several Red Brick label designs -- we're debuting Dave Griffin's version with the '09 later this summer (see below).
Possibly the most painful (not just Red Brick) label ever was an indecipherable black line drawing of a brick pizza oven -- it looked more like a poorly executed tattoo -- on a yellow background, with no red in it at all, and vintner's spelled incorrectly, but the gurus of the time felt they saved on printing costs!
We devote a significant amount of work to getting our house brands right re: price/value ratio, and when based in Napa, the heart of Cabernet country, spiritual and ancestral home of the American wine business, the stakes are much, much higher.
The last few years we assembled this wine at Stonehedge Winery, with vintner Shahin Shahabi and winemaker Jon Alexander-Hills, whom we run ragged as we pillage their tanks and barrels in pursuit of the optimum blend for our clients.
Representative Red Brick awards since Stonehedge earned "Red Brick rights" include:
No one on the current team wants to be the first to break the medal chain, so to speak. My sometimes-less-than-flattering, most recent "road to the 09 Red Brick" notes, nastiness that's rarely made public, follow.
March 22, 2010:
08 Stonehedge Winery, Cabernet Sauvignon, California (Red Brick Cellars submission).
April 23, 2010:
09 Stonehedge Winery, Cabernet Sauvignon, California (base wine Red Brick Cellars submission).
09 Stonehedge Winery, Cabernet Sauvignon, California (final blend Red Brick Cellars submission).
May 7, 2010:
09 Stonehedge Winery, Cabernet Sauvignon, California, (93% Cabernet Sauvignon, 7% Petite Sirah Red Brick Cellars submission).
09 Stonehedge Winery, Cabernet Sauvignon, California, (75% Cabernet Sauvignon, 25% Petite Sirah Red Brick Cellars submission).
Follow up on at 84% Cabernet Sauvignon, 16% Petite Sirah...
May 21, 2010:
09 Stonehedge Winery, Cabernet Sauvignon, California (84% Cabernet Sauvignon, 16% Petite Sirah Red Brick Cellars submission).
09 Stonehedge Winery, Cabernet Sauvignon, California (84% Cabernet Sauvignon, 16% Syrah Red Brick Cellars submission).
Either '09 Stonehedge is good enough to become Red Brick, am requesting 8% Petite + 8% Syrah to see if we can further bring out the best of both samples...
May 26, 2010:
09 Stonehedge Winery, Cabernet Sauvignon, California (84% Cabernet, 8% Petite Sirah, 8% Syrah Red Brick Cellars submission).
Please be on the lookout later this summer for CAL921, '09 Red Brick Cellars, Vintner's Select Cabernet Sauvignon, California, now that you know the brick-by-brick story of its construction. (Sorry, can't resist bad puns.)