THE SPELLwine STORY
Kristen Spelletich’s Spellbinding Next Generation Brand

SPELLwine, a new generation wine brand, is “A Carnival in Your Mouth”, according to 31-year-old Kristen Spelletich. “It’s a wine that’s in your face, not one-dimensional, rough and lush, and not delicate at all.”

Kristen Spelletich is an owner and director of operations for her family’s 17-year-old winery, Spelletich Family Winery. To stretch her scope of influence in the Napa Valley wine industry, in 2009 Kristen created her own brand for the company, that she calls SPELLwine.

Edgy like herself, SPELLwine’s labels display a bright, abstract design in various colors – a different hue for each of the half-dozen varieties currently under the brand’s portfolio. What’s in those bottles of Chardonnay, Cabernet Sauvignon, Zinfandel, Syrah and two red blends called Severed Head Red and Spellonu, are wines that represent Kristen and her generation.

“Millenials are visual buyers and I wanted something that was saturated with bright colors, something with texture, and something that rocks ‘n’ rolls,” she explains. “Something that someone would pick up in a store that looked raw, like a silk-screened t-shirt. The label is something to be second-guessed, and not easily figured out, like a modern, abstract painting. It’s a happy label.”

The SPELLwines, from fruit sourced from the Napa Valley and Amador county that range in price from $16 to $20, are generally big and fruity “with different dimensions and layers,” Kristen says. “The different regions of the Napa Valley are expressed by the various soils and taste profiles of those areas, even though they may come from the same clone.

“I like fruity wines with high acids. I like wines you can drink alone (without food). The one response I get about them is, ‘Wow!’ They hit you in the right place on your palate. They are a carnival in your mouth.”

The wines are made by Kristen’s mother Barb Spelletich, who also makes the wines for Spelletich Cellars. Barb says of her daughter’s foray into having her own brand, “It’s what the market needs, and the market needs different things.”

The winemaker believes that Kristen, who gets final say on what blends go into SPELLwine, “has the experience to make it work, from A-to-Z. She is very clear about what her goals are.

“I’m a parent and I was always hopeful that my child would go into the industry,” Barb Spelletich continues. “She learned and she did her due diligence.

“As a parent -- and she’s my only child -- there’s a pride there.”

Barb says after two vintages of making SPELLwine with her daughter, she knows Kristen’s style. “It’s got to be upfront, racy, fun; and it’s got to have the wow! factor – something that will stop you in your tracks and make you go, ‘That tastes really good.’ They’re more upfront wines, but they are balanced. Kristen’s demographic wants wines that show more readily.”

Barb concludes that the SPELLwines taste differently than the more high-end wines she produces for Spelletich Cellars, the latter of which she describes as “more round, full, and elegant.”

 

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Spelletich Cellars 2007 Cabernet Sauvignon

Gorgeous floral scents with lovely seductive black fruit. On the palate, the wine is silky smooth with bright lushness and some staying power for up to 20 years. 

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$59.99
 
SKU: NAP1040
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$719.88
/ Case of 12
 
SPELLwine 2006 Severed Head Red

Juicy red fruits with a sweet and voluptuous body... that is smokin’ good stuff.

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$17.99
/ Bottle
SKU: NAP1037
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$215.88
/ Case of 12
 
Spelletich Cellars 2008 Reserve Chardonnay

Lovely, toasty aromas with some citrus. On the palate, it’s soft with some vanilla that morphs into crisp acidity on a long finish. 

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$26.99
/ Bottle
SKU: NAP1042
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$323.88
/ Case of 12
 
Spelletich Cellars 2006 Reserve Merlot

Beautiful big aromatics jump out of the glass backed by luscious black fruit. Also a big mouth full of juicy goodness with a hint of black pepper and with some power and excellent balance. It will age up to 15 years.

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$39.99
/ Bottle
SKU: NAP1041
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$479.88
/ Case of 12
 
SPELLwine 2010 Napa Valley Hex Red

This enchanting Napa Valley red blend is dark and seemingly ominous in color. While on the palate, it bursts juicy red fruits with a slightly sweet and sensuous body with a hint of dark espresso chocolate. It's a good kind of hex.
 

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$34.99
 
SKU: NAP1064
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$419.88
/ Case of 12
 
SPELLwines 2010 Hex Red 1.5L

This enchanting Napa Valley red blend is dark and seemingly ominous in color. While on the palate, it bursts juicy red fruits with a slightly sweet and sensuous body with a hint of dark espresso chocolate. It's a good kind of hex.

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$59.99
/ 1.5L
SKU: NAP10641L
SPELLwines 2010 Hex Red 6L

This enchanting Napa Valley red blend is dark and seemingly ominous in color. While on the palate, it bursts juicy red fruits with a slightly sweet and sensuous body with a hint of dark espresso chocolate. It's a good kind of hex.

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$485.00
/ 6L
SKU: NAP10646L
SPELLwine 2006 Spellonu Red

Dark in color with loads of bittersweet chocolate, a hint of mint and lush, sweet dark fruit. It's very alluring.

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$14.99
/ Bottle
SKU: NAP1038
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$179.88
/ Case of 12
 
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